Future-proofing the postal industry
We worked with Belgium’s national postal service on multiple projects, finding ways that digital can help them improve their customers’ experiences, run more efficiently as a business and maintain their relevance in a changing sector. In the 18 months I lead the account we saw 5 initiatives go live and doubled our projects for 2022.
x1 Senior Product Designer
x1 Mid Product Designer
x1 Junior Product Designer
x1 PM
Brand refresh & cross-platform design system
We re-worked the visual style for a look and feel that more closely reflected the bpost brand. Along with taxonomy and UX improvements, we designed the bpost.be website. As we worked on mobile apps, web tools and the corporate site, our design language grew to a substantial design system across all digital touchpoints.
bpost.be website
We refreshed bpost’s consumer-facing website. New IA and taxonomy, improving page structure with most frequently needed items above the fold, then guiding the user to different areas of the site with the content modules. New visual style with refined palette, type, form and photography.
bpost group website
We applied the design system to the corporate site, pushing more photography. We created the IA and taxonomy, wireframes and designs for all key pages of the site.
A simpler way to send
We streamlined complex internal product groupings to present the customer with a features-first approach. Blank barcode stickers create a universal label, flipping the tradition of stamps carrying value and instead adding value to the stamp. Removing the need for scales or printers let’s anyone prepare ahead, avoiding post office queues with a simple drop-off.
More locations, less costs and queuing
If all that’s needed is to drop-off your item, why be dependent on the limited hours and locations of a post office? We worked on a partnership app that any local business owner could use to intake and recieve parcels. Along with the work on eco lockers, the number of nearby locations for customers increases without the overhead costs.
Diversifying & expanding services
As volume and revenue shifts from mail to parcels each year, infrastructural challenges and competition rapidly increases. We worked with bpost on ways to leverage what they’re good at to continue providing value to their customers in new ways.
